And we teach it. This year Christopher trained 71 non-technical business owners to use AI on real work, in their own ChatGPT or Claude, taking them from a first prompt to a result they could run themselves. The measure of the teaching is what they walk out able to do.
In a single working session, owners who had never built an automation produced a fully researched outreach list for their own event: not just a name and an email, but credentials, website, best contact route, social channels, recent talks, and a personalized draft message for each contact. They left able to do it again on their own.
| Name | Credentials | Website | Best contact | Social | Recent talk | Draft |
|---|---|---|---|---|---|---|
| Dana Ellison | Founder and author | danaellison.com | Booking form | LinkedIn, YouTube | “Momentum after the launch” | View draft |
| Marcus Reed | Podcast host | thereedshow.com | hello@ email | Instagram, X | “Small teams, big output” | View draft |
| Priya Nair | Studio owner, coach | priyanair.co | DM on Instagram | Instagram, TikTok | “Systems for solo founders” | View draft |
He starts by finding out where each person is and tunes the session to the room. He turns the hard part into one idea people remember, that you ask the tool rather than guess what to command it. He sets expectations with a picture anyone can hold, a brilliant assistant that can do almost anything and still needs your direction. He hands over a repeatable structure and the actual prompts, so people can do it again on their own after he logs off. And he teaches the guardrails alongside the power: keep private information out, and keep a person on anything that sends, publishes, or pays. People leaving able to do it themselves is the difference between adopting AI and buying it.
The worked example is a virtual summit. In front of the room, from a single prompt, the research produced a sheet of more than 100 potential speakers, each with credentials, website, preferred contact method, social channels, recent talks, and a drafted, personalized outreach email, in about 15 minutes. In our own business the same approach runs further: it drafts the outreach in Gmail, and after each interview it pulls the transcript, writes the summary, builds the pages, places the video, and turns the transcript into a linked PDF download, with a person on every action that sends, publishes, or pays.
Hands-on training on your real work, plus a written policy for what can and cannot go into an AI tool. Start with a free 20-minute call.